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https://images.squarespace-cdn.com/content/v1/5c0c9e8575f9ee22dfa3cf3b/1544331406096-W9Q0YPV5VGCPGOAZ950H/17K08169-2.jpg Home https://images.squarespace-cdn.com/content/v1/5c0c9e8575f9ee22dfa3cf3b/1622081699403-6OODHVSOH2WBTSNWEFS5/BLOCKBUSTER.jpg Home - Video PORTFOLIO Check out some of the fun projects I’ve been apart of https://images.squarespace-cdn.com/content/v1/5c0c9e8575f9ee22dfa3cf3b/1544980588461-H5Q1SB9EDIMEPP4LSGFZ/17K08185.JPG Home - About ME Find out more about the creative, fun-loving, and analytic-driven candidate https://evanguanzon.com/my-skills daily 0.75 2021-05-27 https://images.squarespace-cdn.com/content/v1/5c0c9e8575f9ee22dfa3cf3b/1545955996619-9KV3Z69FN96YC15F2J9D/Software%2BSkills.jpg MY SKILLS https://evanguanzon.com/new-page daily 0.75 2018-12-16 https://evanguanzon.com/my-experience daily 0.75 2021-05-26 https://evanguanzon.com/video-editing daily 0.75 2021-10-19 https://evanguanzon.com/my-education-and-achievements daily 0.75 2018-12-22 https://images.squarespace-cdn.com/content/v1/5c0c9e8575f9ee22dfa3cf3b/1545504869452-UP3FF8HDMH7TDTY3JT0J/EducationAchievement.png My Education and Achievements https://evanguanzon.com/copywriting daily 0.75 2021-05-25 https://images.squarespace-cdn.com/content/v1/5c0c9e8575f9ee22dfa3cf3b/1545957977899-JDZWIVNHJRBNPTY96OOF/Token+Ad+1+Border.png Copywriting - Token PRint Ad 1 This ad, and the following two ads, were done for tech-startup Token. These ads were done as part of a final project where we had to work with a client to create a creative brief, rationale, and 3 ads that they could use in a campaign. The goal of this ad was to illustrate the point that this will be the last ring the reader would need. For this ad, I wanted to focus on the intrinsic motivators of “independence” and “consistency”. I did this by using the central plot point from Lord of the Rings as a headline, as well as creating a situation based on a series of problems that the Token Ring would solve. https://images.squarespace-cdn.com/content/v1/5c0c9e8575f9ee22dfa3cf3b/1545957623415-EEFUI8P3C4RIFE97Q9Z7/Token+Ad+2+Border.png Copywriting - Token print ad 2 The goal of this ad was to highlight the Token Ring’s “knock to unlock” feature. With that in mind, I decided to use the classic “knock-knock joke” for the headline and also to set up the body copy. For the body copy I wanted to focus on the intrinsic motivator of “security”. This was extremely important as consumers are very skeptical if whether or not their personal data is safe. https://images.squarespace-cdn.com/content/v1/5c0c9e8575f9ee22dfa3cf3b/1545958235425-TOUVGZXJPOEYVTWAP1US/Token+Instagram+Ad.png Copywriting - Token instagram ad The intrinsic motivator I focused on with this Instagram ad was “novelty”. The headline encourages the viewer to stray away from their normal routine and experience their city in a new way with the Token Ring. The caption of the photo also lends a hand in getting engagement from the viewers. Encouraging them to to comment and share photos of the locations they are using the Token Ring. https://images.squarespace-cdn.com/content/v1/5c0c9e8575f9ee22dfa3cf3b/1545958732181-22BDPLLO445OFPKJPXWX/Converse+Amazing.png Copywriting - Converse “Amazing” ad I had a lot of fun with this project. I was able to use my background in sneaker photography to create the image for this ad. For this ad, I went with a fact-based approach. A fun fact that I learned about Chuck Taylor’s is that a pair of them is sold every 45 seconds. https://evanguanzon.com/about-me daily 0.75 2021-05-27 https://images.squarespace-cdn.com/content/v1/5c0c9e8575f9ee22dfa3cf3b/1545505778844-GEFQPY16IXY4XFB7UMN6/17K08181.JPG About Me https://evanguanzon.com/about daily 0.75 2025-06-17 https://images.squarespace-cdn.com/content/v1/5c0c9e8575f9ee22dfa3cf3b/1545505778844-GEFQPY16IXY4XFB7UMN6/17K08181.JPG About https://evanguanzon.com/contact daily 0.75 2022-10-28 https://evanguanzon.com/store daily 0.75 2025-06-17 https://evanguanzon.com/store/take-a-break-print monthly 0.5 2025-11-02 https://images.squarespace-cdn.com/content/v1/5c0c9e8575f9ee22dfa3cf3b/096b2d34-2c4c-43ee-a823-7cd33e316601/17K01002-positive.jpg Store - Take a Break Print https://images.squarespace-cdn.com/content/v1/5c0c9e8575f9ee22dfa3cf3b/8b2947cd-7fc1-471e-965b-7ef4e838bda8/Wildwood+Bench+Print+compress.jpg Store - Take a Break Print - Wildwood Bench Print compress.jpg https://evanguanzon.com/store/winner-print monthly 0.5 2025-11-02 https://images.squarespace-cdn.com/content/v1/5c0c9e8575f9ee22dfa3cf3b/f64601b2-e361-4a60-95fa-33b3152390c0/17K00957-Edit.jpg Store - Winner Print https://images.squarespace-cdn.com/content/v1/5c0c9e8575f9ee22dfa3cf3b/bc8878b6-7f76-4ed9-9351-50b6c6073377/Balloons+Print+compress.jpg Store - Winner Print - Balloons Print compress.jpg https://evanguanzon.com/store/ice-cream-sundays-print monthly 0.5 2025-11-02 https://images.squarespace-cdn.com/content/v1/5c0c9e8575f9ee22dfa3cf3b/7b273f12-8a6b-4641-966b-7e7e97ed7fb5/17K01084-Edit.jpg Store - Ice Cream Sundays Print https://evanguanzon.com/store/fresh-fruit-print monthly 0.5 2025-11-02 https://images.squarespace-cdn.com/content/v1/5c0c9e8575f9ee22dfa3cf3b/5e222cea-7ad0-4d8c-8314-fc45bf6868c6/Guanzon+Fresh+Fruit.jpg Store - Fresh Fruit Print https://evanguanzon.com/store/film-stickers monthly 0.5 2025-11-02 https://images.squarespace-cdn.com/content/v1/5c0c9e8575f9ee22dfa3cf3b/80d70daf-dcd1-4552-8739-3fe545be2d58/Film%2BSticker%2BCover.png Store - Film Stickers https://images.squarespace-cdn.com/content/v1/5c0c9e8575f9ee22dfa3cf3b/8595da5a-3a7a-4ed8-b3bb-ad40891e81b1/Gold+200+Cig+Sticker.png Store - Film Stickers https://images.squarespace-cdn.com/content/v1/5c0c9e8575f9ee22dfa3cf3b/28ffbc11-3dc1-407c-941d-04b2e52f7487/Fuji+Cig+Box.png Store - Film Stickers https://images.squarespace-cdn.com/content/v1/5c0c9e8575f9ee22dfa3cf3b/c92d181a-eb20-4126-967d-2119468ef41f/Portra+400+Cig+-+White.png Store - Film Stickers https://evanguanzon.com/store/in-the-woods-zine monthly 0.5 2025-11-02 https://images.squarespace-cdn.com/content/v1/5c0c9e8575f9ee22dfa3cf3b/151b0722-7c06-411c-993b-36d4cbe5d0d6/In+the+Woods+Product+Photo.jpg Store - In the Woods Zine https://images.squarespace-cdn.com/content/v1/5c0c9e8575f9ee22dfa3cf3b/d1743c59-65da-423a-956b-4b5616a84563/ZIne+Layflat.png Store - In the Woods Zine