Senior Content Creator
Rochester Institute of Technology – May 2018 - December 2018
Produced high quality promotional videos, photography, and blog articles to support the marketing objectives of the departments within Finance and Administration.
Social media community manager
Rochester Institute of Technology – January 2018 - May 2018
> Managed and supervised team of 6 undergraduate students
> Developed and managed social media platform strategy and content for Facebook, Twitter, Instagram
> Created video and photography content for 9 departments within Finance and Administration
> Managed brand reputation by monitoring social media platforms (Reddit, Facebook, Twitter, and Instagram)
> Copy editor, reviewed 3 blog articles per week
> Maintained a clear and focused brand voice
> Created monthly analytic reports - Instagram, Twitter, Facebook, Google Analytics
Brand management and SOcial media intern
Business Advantage Inc. (Rochester, NY) – June 2017 - August 2017
> Managed two brands: Sherman EDGE and The Suburban Outlaw - created consistent brand imageand improved UI of websites to make content easier to access
> Created weekly analytics reports - Instagram, Twitter, Facebook, LinkedIn, Google Analytics
> Conducted critical analysis of analytics results in order to identify opportunities for content
> Created email and press databases
> Increased web traffic to Suburban Outlaw by 182%
> Increased web traffic to Sherman EDGE by 87.6%