Token PRint Ad 1
This ad, and the following two ads, were done for tech-startup Token. These ads were done as part of a final project where we had to work with a client to create a creative brief, rationale, and 3 ads that they could use in a campaign.
The goal of this ad was to illustrate the point that this will be the last ring the reader would need.
For this ad, I wanted to focus on the intrinsic motivators of “independence” and “consistency”.
I did this by using the central plot point from Lord of the Rings as a headline, as well as creating a situation based on a series of problems that the Token Ring would solve.
Token print ad 2
The goal of this ad was to highlight the Token Ring’s “knock to unlock” feature.
With that in mind, I decided to use the classic “knock-knock joke” for the headline and also to set up the body copy.
For the body copy I wanted to focus on the intrinsic motivator of “security”. This was extremely important as consumers are very skeptical if whether or not their personal data is safe.
Token instagram ad
The intrinsic motivator I focused on with this Instagram ad was “novelty”.
The headline encourages the viewer to stray away from their normal routine and experience their city in a new way with the Token Ring.
The caption of the photo also lends a hand in getting engagement from the viewers. Encouraging them to to comment and share photos of the locations they are using the Token Ring.
Converse “Amazing” ad
I had a lot of fun with this project. I was able to use my background in sneaker photography to create the image for this ad.
For this ad, I went with a fact-based approach. A fun fact that I learned about Chuck Taylor’s is that a pair of them is sold every 45 seconds.